About

Fashion should be different. That's the point isn't it? You can choose to follow fashion trends (that's what makes them trends), or you choose to create new fashion. Mass-market fashion today is so homogeneous and functionally dated that it can hardly be called fashion. Corporate consolidation has made mainstream fashion very boring and stagnant. What you will see here on this site is a plethora of not-so-typical looks that should at least inspire the idea that everyone doesn't have to dress like everyone else. For instance, the idea of guys wearing skirts is unconventional. - But why? Men's kilts, tunics and wraps were around a long time before pants. Fashion can be about re-visiting ideas from the past and bringing them forward to merge with modern innovations. Or, alternatively, it can be about bringing the future into the present with innovations that have’t been known before.

Fashion and style is an art form that should perpetually morph into something new and different to keep the human spirit invigorated. As good design means that form follows function, fashion and style should embody comfort and usefulness first. Unique fashion makes a statement of how you live life. Comfortable usable fashion helps us live life in interesting ways. Since there is a clear lack of foundational diversity in mass-market fashions today, a need persists for independent designers to offer pieces that simply aren’t available anywhere else. That’s why you are here. Enjoy.